In a highly stringent and precise industry, Potence Public Relations prides ourselves on:
– Our depth of understanding of the medical industry
– Our ability to translate complex terminologies into media and public friendly terms
– Our competence in assessing complex and sensitive medical and health information that impact people’s lives
Combined with our creativity and sensitivity, these are the 3 greatest points of differentiation between Potence PR and other agencies with no such specialisation.
At Potence PR, we offer our valued clients a complete end-to-end solution, and a portfolio of complete and integrated public relations services. These are always customised for each client, and include:
- Medical Public Relations Strategies
- Media Relations Strategies for the medical industry
- Marketing Communication Strategies targeted at health and medical messages
- Medical Press Release writing
- Press Release seeding to relevant medical and wellness media
- Media relationship building with medical journalists
- Media pitching on medical stories
- Specific media follow up for medical-related stories
- Product launches for the medical sector
- Media interest event concepts with wellness and medical messages in mind
- Promotional campaigns with sensitivity for the medical industry
- Corporate social responsibility campaigns
- Social media campaign development, execution and maintenance with a medical understanding
- Corporate communications for the medical industry
- Crisis management that is crucial for the medical industry
- Vendor liaison and management for campaign execution
Our Core Values
We believe that as professionals in PR, the trust and respect of our clients, vendors and partners are of paramount importance. With respect comes responsibility and stature which in turn confers on us the subtle power of INFLUENCE to enable us to make a difference in the world.
In this aspect, we will use our influence wisely and with INTELLIGENCE, so as to uphold the integrity and professionalism of our industry and our personal ethics as persons of upstanding moral responsibility to our clients.
Potence PR strives to make our PR campaigns as potent and efficacious as the products and services our clients create.
The Diamond symbolises Precision and Strength – Precision in our communications and our work; Strength in our beliefs and our competencies.
The Queen’s crown draws its inspiration from the queen chess piece. She is Dynamic and Versatile, and so we must too be, to understand world trends, business shifts and how our clients can benefit from these.
Potence itself means ’Efficacy’ – an effectiveness that is quick and assertive, and possibly addictive as our campaigns gain traction for the business of our clients.
Our Cyan Green colour portrays our aspiration to spread the message of wellness and well-being for our clients. Everyone who works with and in Potence PR is destined to make the world a better place, and is treated with respect and honour.
Put together, the logo serves to remind us of our purpose.