Discover Potence PR
Potence PR makes Medical Public and Media Relations our specialty.
In an industry where specialisations are the norm, Potence PR prides ourselves on our depth of understanding and ability to translate complex terminologies for this industry, into comprehensible packages for the media and public to understand.
We profess to understand the complexity and sensitivity of medical and health information that is made available to the public, bearing in mind that lives may be affected based on the way company messages are carried across.
As part of the ENCE Marketing Group of agencies, we created Potence PR to fulfil the needs of the medical and wellness industry. We provide professional, specialised and specific public relations that is particular to the industry.
From working within the tight schedules of doctors to eliciting patient stories with sensitivity and working within regulated healthcare frameworks, our PR consultants focus on building relationships within the medical profession and medical reporters in order to help clients suss out and convey their messages in the most appropriate manner.
Potence PR – your specialty medical PR partner.
Potence PR focuses on the core areas of medical and wellness public relations, making us the agency of choice for doctors, hospitals and wellness brands wishing to raise their brand visibility in Asia.
We specifically set out to serve the needs of the medical segment, so our clients receive the assurance that medical PR domain experts are handling their business, not an agency which takes on all corners.
Potence PR is committed to:
- Delivering informed, media-savvy public relations services based on a superior industry knowledge
- A real understanding of the issues that affect both our clients and their customers
- A genuine enthusiasm for what we do
Our aim is to act as a trusted extension of our clients’ marketing departments, producing results that directly and positively impact on our clients’ business objectives.
Potence PR is also committed to providing an informal yet professional working environment that encourages and rewards creativity, insight, teamwork and enthusiasm. Potence PR’s culture and philosophy is based on a no-nonsense approach to public relations that values clarity of thought and honesty of expression above empty promises and meaningless talk.
In a complex and sensitive industry where lives are impacted, it is crucial to have a savvy, well-seasoned team strategising, coordinating, and implementing your public relations efforts.
All of our publicity generating efforts in Potence PR are built on the same foundation:
- Meticulous attention to client needs
- Creative networking across the medical and wellness industries
Potence PR strives to create and implement innovative public relations campaigns for our clients in the medical industry.
Potence PR provides clients with an honest assessment of your communications objectives – a hallmark that has earned us the respect of communications professionals.
Combined with our creativity and sensitivity, these are the 3 greatest points of differentiation between Potence PR and other agencies with no such specialisation.
At Potence PR, we offer our valued clients a complete end-to-end solution, and a portfolio of complete and integrated public relations services. These are always customised for each client, and include:
- Medical Public Relations Strategies
- Media Relations Strategies for the medical industry
- Marketing Communication Strategies targeted at health and medical messages
- Medical Press Release writing
- Press Release seeding to relevant medical and wellness media
- Media relationship building with medical journalists
- Media pitching on medical stories
- Specific media follow up for medical-related stories
- Product launches for the medical sector
- Media interest event concepts with wellness and medical messages in mind
- Promotional campaigns with sensitivity for the medical industry
- Corporate social responsibility campaigns
- Social media campaign development, execution and maintenance with a medical understanding
- Corporate communications for the medical industry
- Crisis management that is crucial for the medical industry
- Vendor liaison and management for campaign execution
To be the premier public relations agency for medical establishments in Asia.
To consistently garner the best possible public awareness for our clients by being the foremost public relations experts in the medical industry in each country we operate in.
OUR CORE VALUES
Our core values driving our mission and towards our vision are INTELLIGENCE and INFLUENCE.
We believe that as professionals in PR, the trust and respect of our clients, vendors and partners are of paramount importance. With respect comes responsibility and stature which in turn confers on us the subtle power of INFLUENCE to enable us to make a difference in the world.
In this aspect, we will use our influence wisely and with INTELLIGENCE, so as to uphold the integrity and professionalism of our industry and our personal ethics as persons of upstanding moral responsibility to our clients.
Potence PR strives to make our PR campaigns as potent and efficacious as the products and services our clients create.
Our logo is made up of a diamond with a cross, the international symbol for first aid and topped with a Queen’s crown.
The Diamond symbolises Precision and Strength – Precision in our communications and our work; Strength in our beliefs and our competencies
The Queen’s crown draws its inspiration from the queen chess piece. She is Dynamic and Versatile, and so we must too be, to understand world trends, business shifts and how our clients can benefit from these.
Potence itself means ‘Efficacy’ – an effectiveness that is quick and assertive, and possibly addictive as our campaigns gain traction for the business of our clients.
Our Cyan Green colour portrays our aspiration to spread the message of wellness and well-being for our clients. Everyone who works with and in Potence PR is destined to make the world a better place, and is treated with respect and honour.
Put together, the logo serves to remind us of our purpose.
Clients, 5 people per meeting, met at least 5 times
PR Projects Delivered (Average of 2 projects per client)
Cups of coffee drunk